The first of the two models mentioned is the Transmission Model. The Transmission Model is very simple and therefore popular. It has three basic ideas behind it: source, message, and reciever. This model is also the basic idea of taking one object from one place to another location. This is the most straightforward method of communication.
The Culture Model is more in depth and requires more thought. The sender needs to think about what their message is going to say because the reicever has their own thoughts and beliefs about the message sent. If the sender says the wrong thing, it might get interpreted differently, and possibly negatively, by the reciever. Because this method requires more thought, there is a bigger meaning to the message being sent. This model is basically about what the message says to the reciever.
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